Its the TDP, price, availability and likely after it comes out its performance thats getting people to questions AMD judgement. AMD is the underdog, has worse performance and worse branding in the marketplace. Releasing such a low availability party at an 800 dollar price point is simply an arrogant move on their part.
AMD branding is significantly worse than Intels so they have to play the value angle.
E.g fx 8350 trades blows with 3570k from Intel, but is priced below it. If similar pricing were to follow, AMD should price the 9590 at the very most similar to the 4770k which it likely trades blows with because of AMD market position, performance and if anything pay less for it because of the power consumption and branding.
AMD needs a 4770k fighter more than anything else right now. If this chip is priced at 800 dollars and made available to only builders right now, it is simply ay move on AMD part. They are not in a position to price their product as such as very little people are going to pay a premium on an AMD processor right now. This chip for the most part is priced for Fan boys only as most overclocking enthusiasts probably realize when both CPU's are overclocked, the 4770k likely wins while being drastically cheaper.
There is the 1 in 1, 000, 000 that wants to put this under LN2 and get high clocks but this market doesn't matter.
AMD already should of learned its lesson when it priced its 7970 above the gtx 580 last generation. It sold poorly and allowed Nvidia to capitalize easily. But atleast in that case the pricing could be justified as it was the highest performing chip at the time and there isn't as huge a branding discrepancy. The Fx 9590 likely is binned silicon of fx 8350. Charging 600 dollars more over a fx 8350 is too much.





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