Given the limited numbers too (in addition to it not being performance matched to the 690) I don't see Titan displacing any of the current 600 series. Its faster than a 680 but slower than a 690, so 690 and 680 SLI users have little incentive to buy one (unless theyre desperate to run single card and would take a performance hit to do it). SLI Titans would be badass but the price is likely to be hideous and unless you are playing modded skyrim or hitman etc 2Gb ram is enough.....and 4Gb 670/680 are available much cheaper. Would be nice to have a rare powerhouse of a card though is the only real appeal, and given no one knows just how good the 700 series will be.....hard to drop for me $1200+ per card on something esoteric and 'fun to play with' when I need 2 to not be a downgrade.....