Kepler Nvidia GeForce GTX 780

[tajoh111]

Because every time we talked about gaming perf / dollar, gaming perf / watt, or whatever metric in *gaming*, we got the same refrain of 'CUDA and PhysX, perf regardless of watt, blahblah.' Now Nvidia is pursuing the same philosophy ATI did, and the arguments have (not) surprisingly shifted their focus on the exact same metrics ATI's VLIW4/5 was lauded for since the beginning.

Your giving AMD way too much credit here. Besides holding the performance per watt crown for a while, performance per dollar has been pretty similar for both companies for a while(gtx 260/4870, 4890/gtx 275 gtx 470/5870, gtx 570/6970. The only card that has been pricier than their AMD counterpart has been NV top card, which typically justifies its price by being the fastest on the market and being much costlier to produce compared to anything else from both companies on the market. Although the flagship card means a lot about the company, it doesn't represent everything about the company.

Also we are seeing a lot of people including yourself for buying and making the choice of AMD this generation for what Nvidia was strong at last generation. That is it GPU computing abilities so I really don't get your annoyance or anger. Nvidia has been stressing this for years and in the past, a chasm even bigger than the performance per watt was established in favor of Nvidia cards in more GPU compute situation besides bitcoining and it held a tremendous lead for performance per watt in the professional market. This reason holds less water when talking about AMD based solutions at the moment because AMD is still largely untested compared to Nvidia on how good their cards are in the professional market. AMD needs to get their professional card out ASAPand get increase their driver support in this field exponentially greater because NV has a unquestionable lead in the professional driver support market(the consumer driver is somewhat debatable) and start winning more than a benchmark like luxmark in reviews and win in industry standard programs like Nvidia has done in the past. Nvidia's dominance here is unquestionable as well because of there vast marketshare lead over AMD in the pro market.

http://hothardware.com/Reviews/NVIDI...Review/?page=5

In addition, although AMD might be good at openCL, without them putting huge amounts of marketing muscle and money in it like NV has done with Cuda, these efforts might not bare fruit.

Both companies are simply matching design philosophies because their goals are not mutually exclusive. Performance per watt has always been a goal in the past with Nvidia because it is essential I can imagine for both gaming and GPU compute. GPU compute has been one of Nvidia's number one priorities and has directed how they have designed GPU's for the last 4+ years. Performance per watt is one of the biggest factors of success for GPU cards to be successful and to be used in the professional systems and super computers. AMD has wanted to get into the professional market for a while, hence it's shift to making its shaders more like Nvidias. Both companies are merging their design philosophies especially now because the GPU compute is a massive and untapped industry for growth and revenue.