Because every time we talked about gaming perf / dollar, gaming perf / watt, or whatever metric in *gaming*, we got the same refrain of 'CUDA and PhysX, perf regardless of watt, blahblah.' Now Nvidia is pursuing the same philosophy ATI did, and the arguments have (not) surprisingly shifted their focus on the exact same metrics ATI's VLIW4/5 was lauded for since the beginning.
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