Quote Originally Posted by SKYMTL View Post
I wouldn't say scared at all.

However, they're in a bit of a panic right now for one simple reason: they didn't have an alternate pricing strategy. The expectation was that the GTX 680 would continue the course set by the HD 7970: ie receive a price ~$600 - $625 mark.
Hehe, I think it would've been absolutely ridiculous for AMD to not have seen this coming...