The 7870 seems like it is in another performance tier down. At 350 dollars, your simply getting the difference in cost/performance. The gtx 680 is 45% faster and if you do the math, your getting more or less the same bang for your buck compared to the high end, even better if the gtx 680 is priced at $499. This should not be the case for a companies bang for your buck midrange card compared to the competitors high end. Of course we have to look at other reviews, but depending on the pricing of the gtx 670, It looks like AMD entire line is going to get a price drop.
Nvidia chip has one 1gb less memory, it is a smaller die and most importantly, the Nvidia brand is stronger than the AMD brand to gamers. Meaning at the same performance/price, overall the public will pick Nvidia. It not as strong as the CPU market of AMD/Intel, but it is definitely there and steams hardware survey backs this up. AMD also has a bit more to lose at this point too. With almost all of AMD entire line out, price drops on the high end are going to cause a chain reaction for the rest of the lineup. E.g if the price of the 7970 drops, it could effect the price of the 7950 and with the 7950 at a lower price, the price of the 7870 has to drop. This is a good thing for the consumer.
I think we have to wait for more reviews, but most of us 3 weeks ago didn't expect the 7970 to be beat or matched by Nvidia's smaller chip.
I don't know how some people can expect to be disappointed with the performance though, Maybe the 25% rumors were untrue, but those were unfounded and most were expecting trading blows with a 7950. Considering the size of the chip, and most importantly the bandwidth, I think these results are better than we can expect. The bandwidth was more a less a given since 256bit bus was the most confirmed things out of all the rumors, along with the pictures. I myself thought a bit better than a 7950 and probably losing to a 7970 and I am surprised this chip is doing so well with the same bandwidth as a gtx 580.




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