Quote Originally Posted by highoctane View Post
You pay for the avg performance, doesn't matter how big or small the die or bus width.

EDIT: Relative to the competition that is...
Surely the HD4850 & HD4870 didn't follow up on that rule, heck even nVidia did better than that (8800GT for example, which this could have been). Anyway, let's take the HD5870 as an example, it could have costed 500 euros (I mean, the HD7870 apparently can). Then as a follow-up the GTX480 could have been 650 euros (it's better so why not)? Then the GTX580 and HD6970 could have been 775 and 900, putting the current cards above 1000.