Kepler Nvidia GeForce GTX 780

[highoctane]

Not really. Actual nVidia fans would have bought the real GTX680, instead of this bumped GTX660. You are now paying the price of the most high-end to get the mid-range.

You pay for the avg performance, doesn't matter how big or small the die or bus width.

EDIT: Relative to the competition that is...

[Zoran]

If true,

CONGRATZ nVidia, finally a worthy card. I may even buy an nvidia card which I didn't since the 8800GTX...

[Vipeax]

You pay for the avg performance, doesn't matter how big or small the die or bus width.

EDIT: Relative to the competition that is...

Surely the HD4850 & HD4870 didn't follow up on that rule, heck even nVidia did better than that (8800GT for example, which this could have been). Anyway, let's take the HD5870 as an example, it could have costed 500 euros (I mean, the HD7870 apparently can). Then as a follow-up the GTX480 could have been 650 euros (it's better so why not)? Then the GTX580 and HD6970 could have been 775 and 900, putting the current cards above 1000.

[highoctane]

Surely the HD4850 & HD4870 didn't follow up on that rule, heck even nVidia did better than that (8800GT for example, which this could have been). Anyway, let's take the HD5870 as an example, it could have costed 500 euros (I mean, the HD7870 apparently can). Then as a follow-up the GTX480 could have been 650 euros (it's better so why not)? Then the GTX580 and HD6970 could have been 775 and 900, putting the current cards above 1000.

When the 4xxx series launched Nvidia had to price their big die and bus high end way down relative to AMD/ATI's offerings, so with the gtx280 & 285 we got high end gpu for midrange price. The gpu, die size, node, memory, bus, etc didn't alone decide the pricing but the performance relative to the competition and their pricing was the determining factor.

Performance and pricing is going to be relative to the competition, if AMD launched 7970 at $300 well then we would have ~$300 Nvidia cards of comparable level of performance.

We pay XXXX dollars for a product that will deliver XXXX performance.

In the case of the 680 we are paying for a high end level of performance based on what AMD has already released and set the bar for pricing at for this level of performance, doesn't matter what the 680 specs are.

[Vipeax]

Performance and pricing is going to be relative to the competition, if AMD launched 7970 at $300 well then we would have ~$300 Nvidia cards of comparable level of performance.

Just to be clear on this, I'm not blaming either company (user of both brands, depending on what's the best buy at any given point in time). However, if it's relative to the competition: the HD7970 launched at GTX580/GTX480 levels, as that's what it competed with. In essence nVidia then said: Well here is our new card, that manages to perform at the same level, so we put it at the same price. Does that mean that the next crown (HD8970 or GTX780) would be placed at >$500, as it beats the current top of the competition?

Surely companies are companies, but paying the premium for cards that were not aimed at said market feels so wrong. Had nothing gone wrong you'd now have the GTX660 & 7970 for almost half the cost.