A MSRP of $550 would indicate Nvidia have some confidence in Kepler's abilites like the rumours have been suggesting. That said, if this was infact meant to be their mid range part this won't bode well for GK110 in respect to price... 8800 Ultra Redux anyone? *insert over 9000 comment here*

It just better have some balls if thats what they are asking, I paid 'considerablly' less for my 580 at launch...