Kepler Nvidia GeForce GTX 780

[Elfear]

Not too disappointing. They said it beats the 7970 in games and game related benchmarks. So it's better than AMD's best where it counts. Definitely not disappointing to me.

Of course, with this beating the 7970, that means the GK110 may be the next G80.

It would be disappointing in that Nvidia's midrange would be beating AMD's best. Bodes poorly for future competition. I like it best when the two are neck and neck so we don't end up like the CPU world.

[tajoh111]

It would be disappointing in that Nvidia's midrange would be beating AMD's best. Bodes poorly for future competition. I like it best when the two are neck and neck so we don't end up like the CPU world.

I think it depends. Atleast for the consumer. If nvidia and AMD performance is very similar to each other, price cuts are not a necessity. Since they perform similarly, they can be priced close to each other. Since AMD pricing is at an all time high for the company, this leaves room for very high pricing, particularly for the ultra high end. This is strictly hypothetical but if gk104 outperforms 7970 by 20% and is priced around $500 AMD would be forced to drop the price of 79xx series 100 dollars or more. The lower Nvidia pricing, the more AMD has to drop the prices of their cards. If Nvidia prices high enough of course, AMD won't have to drop prices.