In my opinion, Nvidia would have released their "paper lunch" of the Kepler if they thought it would destroy 7970... Usually, paper lunch makes fan boys wait for the card... This time around either their marketing department was asleep or they just don't have the horse power ???????? I SERIOUSLY WANT KEPLER TO beat the hell out of 7970 so that i can replace my GTX 580 with a worthy architecture... THis 7970 is like a half boner for me, i want it but its not giving me the full pleasure.