IF, performance are soo good, i dont know why peoples assume nvidia cant put the GK104: 380 -400 $ - GTX 670: 500$ - GTX680: 570 - 580$.... If really the GK104 perform so well, Why will you Nvidia cares about it? If a price wars occurs ( specially if AMD release a 7950 1.5gb ), they dont want to be to low on MSRP....
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