Kepler Nvidia GeForce GTX 780

[SKYMTL]

NVIDIA would have to be out of their minds to price a card that outperformed the GTX 580 at a level that UNDERCUTS their own product. The entire point of price structuring through old / new lineups is to effectively clear out stock of their existing products while still selling a new architecture.

Very simply and as illustrated well by AMD: if a graphics card outperforms a previous generation part that's still being sold, expect it to be priced at a higher level.

Seems like people who have no clue about the GPU market are talking out of their rear ends again in an effort to generate traffic.