Quote Originally Posted by Lightman View Post
Ideally this card should take GTX580 price spot over and push competing products down, not create new higher price tag.
That's the problem these days. It won't happen. AMD has been increasing prices since the 5870. Gone are the days of getting something like a 4870 for $300 or 4890 for under $200 on release. I really don't think it's just because of the performance bracket. Nvidia is notorious for insane high end pricing and most justify it for the 15% or so performance increase over AMD. It's comical when idiot fanboys justify based on the cost to manufacture. AMD is almost as bad these days. AMD is now comfortable jacking up the new higher price tag on it's new cards. It seems like the 7970 will be closer to the $500 range and the next competing Nvida product will probably be closer to $600. Absolutely pathetic. What you people do with your money is your own business, but come on. I can afford it, but can't justify it. Regardless, AMD should have released this before the end of the holiday season. Global economic indicators aren't looking pretty for next year. People might not have the cash or credit to buy this stuff anymore....