For gamers it makes no difference re-branded 6 series or not. A console port doesn't even pressure a 5850 @ 1680x1050. And as all we PC gamers get is console ports, what's the point in upgrading anyway? I don't think I will need to upgrade my vid card until the next generation of consoles have been on the market for at least 6 months.

I accept that for hardware enthusiasts and those seeking overclocking records there is a difference.