It's hard to look at Bulldozer as a prototype chip, they already had this at 45nm which was an 8-core Bulldozer. They didn't launch it and instead focused on a 32nm part. AMD f**ked up, big time.
AMD aren't doing these projections based on "how it should've been", but for what it is today. So it is 10-15% based on the consumer products in the FX-series out today. So the increase is over todays Bulldozer. But with process maturity the overall increase in performance should be more. I'd say process maturity should account for the biggest increase in performance over FX-8150 and a coming FX-8170, since AMD have been open about that they aren't happy with where GlobalFoundries is today.
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