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[Apokalipse]

So your saying they are tricking the press, media and OEM's that their product is bad

I think it's not exactly a case of AMD deliberately trying to make it look bad. They don't want the people with access to the chips leaking at all.
It's just extremely difficult to stop people from leaking, so they only give enough out to show it's working, but not how fast. Looking slower than it actually is is not the goal, but the side effect.

then when all the reviews globally are released they will drop the bomb saying this is the real deal? Sounds like a perfect way to ruin a company, brand and their stock to me.

How exactly would having higher performance than expected ruin a company?