By launching the BD in September, they will loose all the momentum ...
If that's true, fail.
Those who really need a system now will go with Sandy... and those w8 for a serious upgrade later this year, will w8 to see what intel will bring.

So... mega-major-ultra fail ...
With this decision AMD can start digging the hole of it's own grave... :x
If it was like... 1 month dealy ... but no ... can be 3 months if rumors are correct.

Mehhh... :x