Quote Originally Posted by flippin_waffles View Post
Really? in the high end ultra performance category, not everything is about performance? strange. so lower performing, higher power consumption and quite lower performance/watt doesn't count, and being a little quieter trumps all else! gotta love these ever moving goal posts....
No, it doesn't. But regardless of who you are, having a card that's easier to live with is a big step IMO. Saying gamers completely don't care about noise production is just ignorant. NVIDIA has shown that ultra high end performance DOESN'T NEED to come with a tradeoff in terms of high acoustics or high core temperatures.

No one is saying it trumps all else; I have yet to read a review that praised the GTX 590 through and through.