It's important to remember that core binning, voltage and PWM design have a huge impact upon overall TDP. Meanwhile, all of those PLUS heatsink performance / core heat has a profound effect upon power consumption.
The way I think of it is that NVIDIA can very well reduce core and memory voltage on hand-picked GPUs while implementing a high-end PWM design. This could in effect allow them to reduce per-GPU power consumption by a large amount.
Guess that could explain the claim that only Asus and EVGA will have cards at launch. As in, not enough highly binned chips to supply all brands.
Asus Crosshair IV Extreme
AMD FX-8350
AMD ref. HD 6950 2Gb x 2
4x4Gb HyperX T1
Corsair AX1200
3 x Alphacool triple, 2 x Alphacool ATXP 6970/50, EK D5 dual top, EK Supreme HF
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