Maybe in a few months. If it does not have a MSRP of $600 they won't sell many when you can get two HD6970's for around $640 or two HD6950's for around $550 or less. The only thing this time around is that Nvidia will release a competing card and hopefully will keep the HD6990's price down unlike the HD5970 which actually sold for way more than MSRP due to lack of availability and competition.