Swiftech to release Full Cover for Radeon HD6970

[BeepBeep2]

I think the above explains what happened. I decided to use a profesional designer. This decision was not based on this particular product in fact, but rather a general Company direction to use professional design services going forward.

First of all, comments and the end of the first answer with both of each's rudeness aside ... the design isn't horrible. I don't think anyone should make it out to be horrible, or say that it's bad, but I personally would have preferred to see the red pattern/dragon/no dragon design or a more minimalist design make the card's sticker. In my opinion, the sticker is way to busy to be on a water cooling product. Heck, we'd all be happy with the block if it had no sticker at all. (I'm sure a lot of people could vouch for this.) The design was just completely different than what everyone was expecting, and when people aren't used to something, or are forced to change, there will usually be consequences. IMO, there's nothing wrong with using what seems to me as the block internals and some screw holes as the design, but that was definately not something we were able to explore as all we saw was above the sticker.

I totally understand why the designer would like to remain anonymous, considering the harsh feedback given here. I will say one thing though, that little bit at the bottom right was Pado's idea, and essentially, he got no credit for it. I'm also a guy for symmetry, and I really would have liked to see that "cluster" of words there to be down at the "Powered by Swiftech" logo, considering they were of nearly equal size.

Sorry if this splice attached is crude, but it's easy to see what I mean.

Whoever the designer is, he has great talent, but in my opinion there are just too many things going on at once.