Swiftech to release Full Cover for Radeon HD6970

[gabe]

I'm sure it's a fine block and all, but a graphic designer from this decade would do a world of difference.

It is interesting that you are saying this, because as a matter of fact, I ended up using a well known graphics designer to design the sticker; he requested to be kept anonymous, but has been involved with a leading company in our industry. The man is 30 years old. Does this qualify for belonging to this decade ?

Thats what I wondered about this whole thing...we made designs and then a nice one was picked, but then gabe came back with a design totally different (and much less attractive imo) and stated it was final. I didn't understand why we threw out suggestions to start out with. I mean, I was also hoping the "Komodo HD 6970" would be down at the bottom of the sticker to line up better with the "Powered by Swiftech" logo, it looks out of place.

I think the above explains what happened. I decided to use a profesional designer. This decision was not based on this particular product in fact, but rather a general Company direction to use professional design services going forward.

[BeepBeep2]

I think the above explains what happened. I decided to use a profesional designer. This decision was not based on this particular product in fact, but rather a general Company direction to use professional design services going forward.

First of all, comments and the end of the first answer with both of each's rudeness aside ... the design isn't horrible. I don't think anyone should make it out to be horrible, or say that it's bad, but I personally would have preferred to see the red pattern/dragon/no dragon design or a more minimalist design make the card's sticker. In my opinion, the sticker is way to busy to be on a water cooling product. Heck, we'd all be happy with the block if it had no sticker at all. (I'm sure a lot of people could vouch for this.) The design was just completely different than what everyone was expecting, and when people aren't used to something, or are forced to change, there will usually be consequences. IMO, there's nothing wrong with using what seems to me as the block internals and some screw holes as the design, but that was definately not something we were able to explore as all we saw was above the sticker.

I totally understand why the designer would like to remain anonymous, considering the harsh feedback given here. I will say one thing though, that little bit at the bottom right was Pado's idea, and essentially, he got no credit for it. I'm also a guy for symmetry, and I really would have liked to see that "cluster" of words there to be down at the "Powered by Swiftech" logo, considering they were of nearly equal size.

Sorry if this splice attached is crude, but it's easy to see what I mean.

Whoever the designer is, he has great talent, but in my opinion there are just too many things going on at once.

[the_dope_chaud]

In my opinion, the sticker is way to busy to be on a water cooling product. Heck, we'd all be happy with the block if it had no sticker at all. (I'm sure a lot of people could vouch for this.) The design was just completely different than what everyone was expecting, and when people aren't used to something, or are forced to change, there will usually be consequences. IMO, there's nothing wrong with using what seems to me as the block internals and some screw holes as the design, but that was definately not something we were able to explore as all we saw was above the sticker.

I totally understand why the designer would like to remain anonymous, considering the harsh feedback given here. I will say one thing though, that little bit at the bottom right was Pado's idea, and essentially, he got no credit for it. I'm also a guy for symmetry, and I really would have liked to see that "cluster" of words there to be down at the "Powered by Swiftech" logo, considering they were of nearly equal size.

Sorry if this splice attached is crude, but it's easy to see what I mean.

Whoever the designer is, he has great talent, but in my opinion there are just too many things going on at once.

I agree 100%
As a graphic designer, I can tell that time went into that design, it has a "professional" look, but I find it overkill and simply distracting. Maybe the dude wants to remain anonymous, but he should have a read in this thread, maybe his finger is not on the "pulse" of watercooling, but some other part of the industry. (That looks like a stock gpu fan sticker that you would find on a high-end gpu blower)

/rant over
How about shipping the sticker separate, or/and with a blank sticker and template, to let people design their own sticker.

P.S. Gabriel, I'm looking for work.... want to see my portfolio ?

[nvmc]

It is interesting that you are saying this, because as a matter of fact, I ended up using a well known graphics designer to design the sticker; he requested to be kept anonymous, but has been involved with a leading company in our industry. The man is 30 years old. Does this qualify for belonging to this decade ?



I think the above explains what happened. I decided to use a profesional designer. This decision was not based on this particular product in fact, but rather a general Company direction to use professional design services going forward.

If I had designed that sticker, I'd want to remain anonymous too.
It looks tacky and dated. Who would know better than the consumer? It seems a few people are forming a consensus on this issue.