Remember this from GURU3D?

When we compare to GeForce GTX 280 in SLI we again can do nothing else but notice that the overall GTX 295 performance is really close to a 280 SLI setup... for less money.
What do you get for 499 USD? Well, a product that offers extreme performance. No matter what type of game you throw at it, you flick on the highest image quality settings and go into the highest resolutions. The GTX 295 will get the job done.

and for the GTX 280

Pricing then; we just have to take into account that the GeForce GTX 280 will be introduced at launch with a price of no less than an astounding 649 USD, that's roughly 500-549 EUR here in Europe. And that's a stack load of money for sure which obviously I don't like as much as you do, either. The GeForce GTX 260 (which we hope to review soon) will be launched at a far more interesting 399,- USD retail price.

So lets wait and see