If any of you think that Intel cares about your opinion then you are living in a fantasy. We are already buying their chips regardless of who is promoting them.

I remember when Compaq had a CDV (pre-DVD era) of Dennis O'Leary (the comedian) narrating the set/upinstall instructions for their PC's.
He *was* funny....but all my friends at the time hated on him for "selling out"......

This is just Intel marketing to people who don't own a system with one of their chips in it....yet....
SO what if the guy is a knob? You don't get invited to do the halftime show at the Super Bowl unless you are well known and popular.
People like Michael Jackson, Paul McCartney and Prince. If the Black Eyed Peas don't play your brand of music then just change the station.
Don't hate on them for trying to capitolize on their porularity.