In 2009 the Enthusiast class high end hardware was some $9.2 billion (that is with a B not an M)...
http://jonpeddie.com/press-releases/...ulates-worldw/
This includes everything, from graphics cards to monitors ... let's say 1/10th of that is on the CPU .... this is 920 million just on CPUs, let's say AMD holds or takes just 1/3 of that market share, thats around 306 million in revenue for AMD annually. Mind you this is not DIYers, low end buyers who over clock, this is the highest end hardware. Let's say a hypothetical dual socket C34 enthusiast class desktop product fetches just 5% of that highest end stuff... that's roughly $15 million.
A lot of hand-waving, but there is money there to be had.
But what is dangerous is that now you need to support that platform for several life cycles, and dual socket desktop systems are, in actuality, not very popular so that hand-waving 5% assumption could be way way off. Sure, lots of people posting here have some 2P server related boards as desktops or you could look at the ill-fated QuadFX. So the actual share of market such a system might could certainly fall below the cost to develop and market the product.
But then again, if BD really delivers as the rumor mill is suggesting, people will buy it, if anything, to just brag.
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