I think the difference this time around though is the performance of the under 250 is going to be so high that justifying paying more than 300 is going to be insanely tough until better looking games come out that have higher requirements. In earlier generations, the gains in games were tangible by going up to the 300+ dollar cards because cards were slower and games actually tested the cards.
However since games are being held back graphically because of consoles, for people to really test their cards and push them have to use unnecessary amounts of AA to really notice an appreciable performance gain that their eyes can see.
The 230 dollars card when it comes to performance will be faster than ever and the appeal will start attracting a larger portion of the enthusiast market who used to spend 350+ since the gains from spending that much are getting smaller and smaller. Especially when you take into account the unnecessarily high frame rates of these cards and the high turnover rate of a new generation of cards coming out every year.
The value at 28nm is going to be ridiculous next generation. If they fix naming next generation and shrinks go as planned, they are going to be able to make 69xx chips 180mm2. Which they can fit into the $159 market or the 77xx series. Getting that much performance when games are still not graphically demanding is great and sad at the same time.
The gains of 1gb vs 512 were noticeable, the gains of 1gb vs 2gb are only noticeable under rare instances and monitors. The gains from 1gb to 2gb are not as appreciable as they should because performance requirements haven't gone up that much as crysis is still one of the most demanding games out there.




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