Actually, it is a money losing proposition. When the world was dual core, 2P client products were ~.8% of the market. Then when quad core came out, that dropped to ~.4% of the market. It has continued to go down and with 8-core around the corner, it is probably getting pretty close to 0%.
When you compete for internal resources on a project you have to justify the business case. A new part is typically ~$5M to get on the roadmap.
I don't make the decisions on where to invest on the client side, but if it was up to me, spending $5M to bring in a few hudred thousand of revenue is not a good business plan.
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