Bulldoze that Sandy Bridge

[bekuna]

Ive read this info before
Price is interesting

[JF-AMD]

So where does marketing fit in? If people are so oblivious, how does marketing work and why does a large company like Intel even need to advertise and promote their products?

Please don't confuse marketing with advertising, they are 2 different disciplines. Advertising is usually handled by sales functions within most companies or by regional functions.

Marketing is about determining the features, planning the roadmap, positioning the product, developing the brand proposition and engaging the sales/regional go to market organizations.

[BeepBeep2]

Please don't confuse marketing with advertising, they are 2 different disciplines. Advertising is usually handled by sales functions within most companies or by regional functions.

Marketing is about determining the features, planning the roadmap, positioning the product, developing the brand proposition and engaging the sales/regional go to market organizations.

Hence the word "market" and not "advert"

[445533]

Please don't confuse marketing with advertising, they are 2 different disciplines. Advertising is usually handled by sales functions within most companies or by regional functions.

Marketing is about determining the features, planning the roadmap, positioning the product, developing the brand proposition and engaging the sales/regional go to market organizations.

Right, my mistake. Advertising is a subset of marketing.

So why advertise if things are so clear cut? You have the oblivious herd and the tech savvy consumers plugged into the net with the latest benchmark data on your product.