Arkuatika: i rather suggest fine tuning manufacturing to get more reasonable pricing, just like info about removing nano-coating/nano-roughing(?) from process as bringing little gain/big price increase, also maybe something to do with replacing aluminium (at least that rised big protests from many in community) and fine-tuning optimal airflow resistance (FPI)/cooling. Last one might call for many prototypes, as it probably is harder to calculate just on paper-only something much different then common rad design without lot of actual tests .. time will tell. I still have my guesses about slight but win over all the other rads, but unreasonably high price because of uncommon design (common rad design was born/fine tuned for many many decades, if different designs were not used, there must be a reason (probably price)).