i respond about the Sapphire Vapor X, not against the 580 .. the Sapphire one is more advanced of the one used by ATI(AMD) ... nothing to do with the 580 ..
About Nvidia, it's not a question of fail or not, they wanted to show to the public they have work on the bad aspect of the 480 ( hot, power hungry ) and they have hype their solution.
from a marketing point of view, it's a good move to show it.
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