I understand that misleading the public with fake information during the 4870 launch fooled Nvidia and served the purpose of making them price their cards much above their performance - and they looked like a bunch of dumb people in the process. So it was a good move by AMD.

But with this launch - 580 has already been launched, its price set, and is a good card. If AMD's trying to pull another 4870 (meaning they have a killer performing, killer priced card) what would serve them better THIS TIME is to leak true information about their cards. The reason being: 580 is a good card and you want to prevent people from buying it at least until your own product hits the shelves. This fact plus the delayed launch date, plus with the facts that this is the biggest chip AMD produced to date and is a (although not completely) new architecture, all being possible contributors to a certain GPU's failure; makes me think these cards will not be as good as people think.