Your forgetting one thing, during the next three weeks black friday is happening and if they launch it Dec 9, more than half of the christmas buying season will be over. Its one of the best times to have a product for sale because people will be buying at the most frenetic pace and people are also willing to pay extra during christmas. If it launches on Dec 9, your going to miss alot of the christmas sales and even if you sell out of your first batch, your going to go through hell get the second shipment going because both sides(the distribution and sellers) are going to be bottlenecked because of the business of the christmas season.
In addition, if AMD is trying to clear out the 5970 at 499. It doing a lousy job at making that price official because only newegg.com has it at 499 for a single brand and pretty much everywhere else in canada and the usa is still 600 plus.
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