haha we'll see. It's definitely not deserving of the 580 moniker. 20% faster =/= next generation. Now it's AMD's turn to take pole position.

If you feel that going from 480 to 580 and gaining only 20% performance isn't enough, how do you feel about going from 5870 to 6870 and losing 10%
Lets try not to blow the original argument out of context...

Why would I want to arguing semantics for product placement and naming, its not worth the effort.