with promo code this is ~510$ not too bad ..... new release. Im wondering if you guys want to pick this up now before demand makes the price creep up(or promo code expires). If amd dont have a answer to this anytime soon prices arent going to be going down anytime soon. Going by those charts performance isnt shattering or anything ..... its a appreciable boost over the 480 considering this is about 6months after that card. It doesnt beat the 5970 .... so really amd should be able to match this on a single chip. If they dont thats pretty fail imo.