AMD Radeon HD 6870 and HD 6850 confirmed to be launched on 22.10.2010

[tajoh111]

If you didn't know what GPU was going into the performance segment then your only complaint would be that the 6870 is good enough over the 5870 to justify whatever price segment it's set at, which is valid and OK. This however, is not the same as renaming GPUs from generaiton to generation.

It isn't the same practice I agree with you on that, but I think the intent of this name shifting generation is more malicious. I don't think NV really wanted anyone to upgrade from 8800gt to a 9800gt, it was more of a desperation attempt to have something to sell(I don't think anyone wants people to be unemployed because NV was stuck in a rut).

AMD just want to increase the price of their chips back to price fixing days(NV and ATI chips were both monstrously expensive) which can only happen today when one of the companies is not being competitive. NV did it with the initial pricing of the gtx 280 and the scary thing is because there is no competition, it sounds like AMD is actually going to get away with it if people accept that the price of this new generation starts at $200 and has a high end of $800 dollars.

With AMD CEO saying they will only have hundreds of thousands of cards(the cypress quarter had 2 million cards) to sell this quarter, expect price scalping to occur too. If because of price scalping and more people upgrading to 4870 to 6870 occurs than ought to happen, a starting of $250 might occur(for a 6850) and rare cards like antilles might be around 900 dollars for a while. I don't want to see this happen and this could happen because what should have been a 6750 starting at a 150 dollar asking price is now a 200 dollar 6850 which might be scaled in a low availability market.This name shifting is only fueling this fire. Its a smart business move that will make them alot of money, but we are really going to get raped I have a feeling from this generation from AMD.

I am not really disappointed in AMD for the naming shifting itself, I am more disappointed in the name shifting and the massive pricing increase associated with it, which affects everyone, and for some reason, some people love it.