For whatever reason I cannot get the @BIOS to flash the latest F8L bios???

I download from GB server. Put on desktop and unpack. Tell utility to load from file and it does not like the file.
Tried the .exe and it has a compability issue. I am running Win7 Ultimate.

I tried putting on thumb drive and using Q flash and it 'looked' like it did something but I am still on F2 based on CPUz and @BIOS.

I am sure a very rookie mistake here, but what am I doing wrong?