You realise it's almost certainly marketing BS, right?
It would be nice to see some proper testing done. The tubes look very very thick compared to flattened tubes in most current radiators. Either The internal bore is massive, which will greatly lessen heat transfer to the radiator cooling surface (since so much water is away from the metal surface), or else the cold-pressing of aluminium over copper pipe inside means the tube walls together are really thick, which will mean a larger temperature gradient across that wall. Either way doesn't look great for heat transfer.
As for claims of "round tubes for easier airflow across them"... that's just laughable tbh.
Why are they using aluminium anyway? It has much worse thermal conductivity than copper. Why are we expected to pay over the odds for a an inferior material?
The rifling idea sounds good. The rest sounds crap.
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