[KitGuru] ATi logo finally gone?

[RaZz!]

i've just stumbled across this video again:
http://www.youtube.com/watch?v=2QkyfGJgcwQ

...and one question emerged: why would amd use the ati logo in that video to strengthen the ati brand, when they'll kill the brand only a few months later? that doesn't make sense to me.

[BeepBeep2]

amd NEEEDS to buy a nascar car

Even if they sponsored a team that was broke it would get publicity.

[blindbox]

A bloody big mistake. AMD should start pasting their stickers more on ATi products. Sure, there's one small one on the card, but start putting it on the box man. They've already beaten nvidia in discrete card's market share. Just ride the wave.

That's why I doubt Kitguru, and will always do.

[BeepBeep2]

It would be weird to see green competing against green. If they really are going to rebrand them, please stick with the color.

Why can't they label something like "build by ATi."

Because it's built by AMD?

It's essentially one company anyway.

If they did what you want it would be more like

"ATI Radeon Graphics - Powered by AMD". What sense does that make?

[G H Z]

It made perfect sense for the last 4 years since the merger, no need to change now

[Manicdan]

the question is simple,

will the loss of GPU sales due to ATI not being recognized as AMD, be offset by the increase in sales for AMD as a whole due to the name being out there twice as often?

anyone who thinks they know the answer is guessing. with fusion around the corner, this is needed, but did they not take care of this soon enough. if they did it back in the 4800 days, then the 5800s would have gotten them craploads of attention/respect for the amd brand.

and keep in mind that what the media knows, is not what the truth is. as a platform, amd needs to be pushing their image as hard as possible. if AMD is winning the gpu fight, then maybe people will think they are winning the cpu fight too, just cause the platform as a whole is better for gaming than the competitions.

[G H Z]

the question is simple,

with the loss of GPU sales due to ATI not being recognized as AMD, be offset by the increase in sales for AMD as a whole due to the name being out there twice as often?

anyone who thinks they know the answer is guessing. with fusion around the corner, this is needed, but did they not take care of this soon enough. if they did it back in the 4800 days, then the 5800s would have gotten them craploads of attention/respect for the amd brand.

and keep in mind that what the media knows, is not what the truth is. as a platform, amd needs to be pushing their image as hard as possible. if AMD is winning the gpu fight, then maybe people will think they are winning the cpu fight too, just cause the platform as a whole is better for gaming than the competitions.

AMD lost GPU sales because the cards remain branded as ATI parts? Where did you get those numbers...or are you just guessing?

[Manicdan]

typo, should be "will"
fixing now

[SamHughe]

stop dating geeks and ask people on the streets.

Is this a siggable line or what.

[lkiller123]

Because it's built by AMD?

It's essentially one company anyway.

If they did what you want it would be more like

"ATI Radeon Graphics - Powered by AMD". What sense does that make?

That was my fault, I was supposed to type "Build by AMD."

AMD has not established a good branding. When I am trying to build a rig for my friends that somehow knows about computers, I asked them "Intel or AMD?" Instead of asking me back "which is better for me?" They will just say "AMD sucks, get me Intel."

You can definitely imagine what will happen when you slap an AMD brand onto ATi cards.

[Buckeye]

AMD has not established a good branding. When I am trying to build a rig for my friends that somehow knows about computers, I asked them "Intel or AMD?" Instead of asking me back "which is better for me?" They will just say "AMD sucks, get me Intel."

hmm.... I guess it has to do with the people you hang around with.

Many gamers I know use AMD and Intel. Some its a bang for your buck AMD setup, while others want to use there machine for many other things like Video encoding and generally pick Intel.

They either say Nvida or ATI for graphics cards. ATI is a well established brand name just like AMD, Nvidia and Intel.

[lkiller123]

hmm.... I guess it has to do with the people you hang around with.

Many gamers I know use AMD and Intel. Some its a bang for your buck AMD setup, while others want to use there machine for many other things like Video encoding and generally pick Intel.

They either say Nvida or ATI for graphics cards. ATI is a well established brand name just like AMD, Nvidia and Intel.

You will have to see what kind of games they play. Mose people who plays MW2 or BFBC2 know better than someone who plays MapleStory or Combat Arms.

One time my friend which has an Acer computer called for a tech support. He asked him, "is AMD better or Intel?"
The reply? "AMD is trash, go for Intel."

[Buckeye]

You will have to see what kind of games they play. Mose people who plays MW2 or BFBC2 know better than someone who plays MapleStory or Combat Arms.

One time my friend which has an Acer computer called for a tech support. He asked him, "is AMD better or Intel?"
The reply? "AMD is trash, go for Intel."

They play them all, all different kinds.

I think many are just being biased and don't give credit for just want a certian manufactures machine will do.

When you consider that not everyone has $5,000 to spend on a rig and they might only be able to afford a best bang for your buck system, and certianlly not everyone cares if they can afford a machine that gives them 200FPS in those games.

I don't play MW2 or BFBC2, so I guess I am not considered a gamer then I guess, yet I play a lot of different types of games and enjoy them all.

ATI & AMD play games just fine, maybe not to your standard, but works just fine for others.

Myself I don't really care what CPU/GPU I use, I have AMD and Intel right here running right now and I like them both just as well.

[Serra]

AMD lost GPU sales because the cards remain branded as ATI parts? Where did you get those numbers...or are you just guessing?

You always lose some money in rebranding. Take the Cisco/Linksys thing for example. Linksys was a huge name in networking and was tied with / exceeded D-Link for brand awareness (at least in the US). Unfortunately, even though Cisco is a far larger company with a big reputation in networking, not a lot of people really know much about Cisco. But they do know that when they go into the store they see the familiar D-Link brand staring at them, and then Cisco/Netgear/Buffalo/ASUS/etc (aka "the other guys"). It'll be the same kind of thing with many customers, with brand awareness just not being there and thus making them choose the name they are familiar with in that segment.

This probably will be somewhat buffered by the fact that GPUs are often re-sold through others (eg. Sapphire), so a number of people who might have left before will probably stick with a rebranding company regardless of the actual hardware.


Of course, I think they'll make it all back in the long run by offering a "unified" platform, and obviously they do too.

[lkiller123]

They play them all, all different kinds.

I think many are just being biased and don't give credit for just want a certian manufactures machine will do.

When you consider that not everyone has $5,000 to spend on a rig and they might only be able to afford a best bang for your buck system, and certianlly not everyone cares if they can afford a machine that gives them 200FPS in those games.

I don't play MW2 or BFBC2, so I guess I am not considered a gamer then I guess, yet I play a lot of different types of games and enjoy them all.

ATI & AMD play games just fine, maybe not to your standard, but works just fine for others.

Myself I don't really care what CPU/GPU I use, I have AMD and Intel right here running right now and I like them both just as well.

Maybe you misunderstood my post. I didn't say I hate AMD, to be honest I am an AMD user as well.

I am just trying to say that "other people" (people that are not as tech literate as people like us) may suggest that AMD is not a good brand, and believe me lots of people do. People had always considered them as inferior to Intel, even during the Athlon-era.

[Nintendork]

AMD 780G/785G/880G in many countries of south america has provided a major boost in AMD's quality brand recognition. As I read before, in China around 50% of mobos sold comes with AMD chipsets. Maybe due to not been as brain washed with intel tactics as other parts of the world.

Most of this comes from salesmans or illiterate techinicians. Now that many stores(not brand pc's, the "choose your parts and build your pc" type) sell more and more AMD systems the first point is being fixed.

Example of illiterate technician/friend:
A: My pc give me errors
B. Tell me about your pc
A: It's an AMD system
B: It's because of AMD

A: My pc give me errors
B. Tell me about your pc
A: It's an Intel system
B: It's probably your mobo, cd/dvd drive or memory, let me check


Anyways, people just talk of "I heard this and that, my friend told me this and this, hot chips, incompatibility" (most of them false). In less than a minute some dudes that ask me about a pc and label AMD as inferior change after a bit of explanation.

Finally all of this comes from Intel tactics to minimize AMD presence in department stores(brand pc's, bribes to brand pc makers), government/universities lobbys. I've never saw an AMD system in my university even if they are obviously the best choice and then comply about the annual budget...

[eXa]

When I am trying to build a rig for my friends that somehow knows about computers, I asked them "Intel or AMD?" Instead of asking me back "which is better for me?" They will just say "AMD sucks, get me Intel."

why ask them that in the first place when they clearly are to ignorant to give you a proper answer back? when i build for friends i ask for budget and usage and choose/build from that.

[crazydiamond]

why ask them that in the first place when they clearly are to ignorant to give you a proper answer back? when i build for friends i ask for budget and usage and choose/build from that.

i have sold around 30 pc's to friends, family, craigslist strangers, etc, and every one of them was amd

[-Boris-]

i have sold around 30 pc's to friends, family, craigslist strangers, etc, and every one of them was amd

And they made that decision without your help? :P

[Alec]

The 9800PRO is the card to remember.
The X1900XT was good, but not as good as the 9800 Pro was back in its own time

Indeed, when my Sapphire ATI 9800Pro died on me back in 2005 I separated the GPU from the PCB and now it goes wherever I go (It's on my keyring ).

Good times.

[Mungri]

Ive known several people who didnt know what AMD was, that wanted to buy an 'Intel', or a computer with 'Intel Inside', and someone whose computer buggered and I offered to try fix it for free, and they replied 'But my computer is a Dell, its different to yours and you wont know what to do'.

When it comes to computers, the general public are dorks, that think that the best place to get anything for a PC, or any PC related advice is PC world.

OMG, I just remembered .... 'If you know so much about PCs, then why dont you get a job at PC world? You would like working there' ...... :X :X :X :X *MURDER, DEATH, KIIIIIIILLLLL MODE ACTIVATED*.

[xlink]

all I'm saying is that they should be very careful in how they market themselves...

[Mungri]

all I'm saying is that they should be very careful in how they market themselves...

I like that very much

ATI are a lot better than AMD though IMO. I would hate to have the ATI brand name replaced by AMD.

[crazydiamond]

And they made that decision without your help? :P

if they get their pc from me, they have no decision to make

[Wesker]

if they get their pc from me, they have no decision to make

So you're basically saying that you're no better than Dell was a few years back--just pushing a single brand without any regard for the other?

I don't mean to be harsh, but the amount of brand loyalty (to any company) being showed, just proves that there is money to be lost whenever you rebrand and remarket certain products.