Very good point. Having a professionally looking website really will get you a long way. Add in a small blog, sharing your passion with the world and why you love it so much. Then some nice related pictures (preferably your own), and some cool flashy colors . That'll get their attention .
I was thinking to state you are the expert and then flame all the vendors other than the one you are targeting. At least if you want to get BP as a sponsor, that is a tried and true formula for success
"Thing is, I no longer consider you a member but, rather a parasite...one that should be expunged."
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