Quote Originally Posted by matose View Post
The sample I tested had 10 chips of memory, so GPUz shows correct 1280MB of memory. Also, please note that this is a retail sample taken from the distributor not a sample from NVIDIA. The same card can be brought from the store from the same batch even
This makes absolutely no difference. If the card was sent DIRECTLY to you from the board partner prior to launch, you can't very well assume that retail boards will have the same layout. In this case it simply makes no economical sense for an AIB to use 10 chips on a board which is priced ~$100 lower than a GTX 470.

There is however one way to confirm how things went down: ask your contact at Point of View and see if they 'fess up.