Blocking NV hardware on the AMD CPU platform would do them far more harm then good. AMD is already an inferior platform to the general public compared to Intel. They would be shooting themselves in the foot, then putting a bomb on it whenever NV came out with new hardware. If NV came out with substantially superior videocard hardware, then AMD would be screwed. Especially to the gaming population, the videocard is the most important component and is enough to screw a CPU platform over for. Hell, the success financially of SLI supporting chipsets in the past is proof enough of this. AMD knows alot of NV card owners are very loyal and the Intel platform is not exactly crappy at games.
Something like physX is a marketing feature that is considered non essential. Having more than one brand of videocard work in a system is completely essential feature for everyone except the most hardened fanboy.
Additionally it a totally different scenario. Chipsets and x86 CPU are stable enough, that once the standards are set, all the work done for the maintanence of the GPU hardware is usually done by NV and ATI and generally the rest of the companies. Very little is done on the CPU end for maintanance, hence the little to no need for CPU drivers. Everyone else is doing the work to get stuff to work with the CPU.




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