i thought that this is on NV wanting another 8800gt. they need to make it so it works in normal computers and not custom ones like we here all have. u cant just stick a gf100 into a store bought computer like u can with a g92 or the 5770/5850 and if u are targeting that $200-300 range u need the lower consumption. that means that they need a new chip, if they do get a new chip thats smaller on that architecture so they demonstrate that scalability that they were saying the fermi was all about and by cutting the die and pad size they should be able to do 1/3 the shaders with half the power as tsmc 40nm needs alot of extra power as u make the die bigger (its not linear.)