It's not about running physx on ATI cards. It's about Nvidia disabling physx on nvidia cards. That's something their own customers payed for - it's not ATI's responsibility to also pay nvidia so that they won't disable PhysX for Nvidia card owners just because they also have an ATI card in the system.
Oh, you mean like how ATI is helping develop GPU accelerated Bullet physics on opencl so even Nvidia customers get something out of it for free?I would like to live in that business world where every company spends cash on something to improve it's own product and then runs directly at it's direct competitor to show it and share. It would be so cool.
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