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Imagine being in this type of product marketing these days? The power of the forums and internet communication pretty much shred the effectiveness of the old ways of marketing to enthusiasts. It's very awesome because the products that are good actually rise to the top from the unbiased reviews in public forums. In this age performance dictates the winners, not ad campaigns. I'm not surprised if they are frustrated enough to be trying tactics like this.
I kinda wish all these front end brands would retire or merge. It's like 10 of the same cards with 10 different logos. Same is true with all of these consumer products basically.
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