u put some in your mouth.

chew on it a few times, and then spit it out on the cpu.

Should get it all nice and soft.. and then clamp on!

do not take me seriously...

It normally depends for me on the cpu.
Q series dual die, i will put 2 pea size dots on approx location of die and then mount block.

I7, i do a line down the long side in the middle, and 2 dots on each side, and then clamp.