The card isn't loud. Neither one is actually. You can't equate noise from a crappy mic on a camera to what a card would sound like in your case with the side panel on. The videos seriously mislead people regarding the noise output.

The problem is most reviewers bench on open systems which is why the card needs to be installed into a case before SUBJECTIVE conclusions regarding noise can be made.

Want loud? Install a HD 4870 X2, GTX 295 or a HD 4890 and you'll get loud.

It does run ULTRA hot though.