At the same price point? I don't see how you consider that a failure (for us costumers anyway) If you are to expect a >50% performance increase at ~$500 price range you are seriously dreaming of a world that has yet to exist!
you're forgetting that Nvidia put a load more R&D money into Fermi than ATi did with the 5xxx, and ATi can drop prices a LOT if they need/want to
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