IBM does this all the time, put out a popularized public statement on a purely academic science project. It is pure academic, nonsensical crap and does not belong on the front page of some two-bit technobabble website. A publication of the achievement garners the professional respect it deserves and should stay in the IEEE sanction journals, when they can make an actual product that exceeds that of what is no the market for those who can use it, then make that announcement, otherwise it is nothing more than arrogant bolstering.
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