I think Intel is a good example of what happen when you don't do what nvidia is doing by jumping to the 4xx instead of the 3xx with fermi. Intel has probably the most confusing naming system in history. The core i7, i5,i3 and pentium processors need an extreme overhaul. There are too many processors that are named in the i7 range that shouldn't be there. Similarly the i7 980x is a hella confusing name, it should have been the i9 975 or something to show it has six cores.

I missed the days when processors frequency denoted speed.

I see way too many pc builds now a days that throw in a computer with a 1366 processor in a 1156 socket build on forums or add a triple channel memory kit with a dual channel memory system. These are real suggestion too, not imaginary anecdotal situations where people upgrade from 8800gt to 9800gt to 240gts, that could happen but don't.