why people think that 5870 must compete with gf100 ? atis strategy was about small efficient gpus right ? i don't remember them saying that we will try to create the worlds fastest single gpu since 2000 disaster so they learned there lesson no more power hungry expensive gpus. new strategy is dual gpu as high end so you actually must compare gf100 to 5970 to be fair in both power consumption heat and price gf100 will be much more than 5870 and close to 5970